Celestial Seasonings “The Magic is Back” Rich Media Interstitial

Role: Creative Director, Designer, Developer

“Last year, Celestial Seasonings made some changes to the packaging. We modernized the look and feel of the box in hopes of offering a more refreshed design. Many of you felt that with the removal of the iconic art, some of that special Celestial magic had disappeared.

Well, you spoke—and we listened. In response to such passionate feedback from fans around the world, we’ve brought the classic and cherished Celestial look back to our boxes. Our magical, imaginative packaging has returned! Look for our iconic, artful tea boxes you love know and love.”                                     

– Celestial Seasonings

After a less-than-favorable response from brand loyalists to a major rebrand, Celestial Seasonings made the decision to revert to their iconic packaging design. In collaboration with InMobi, they aimed to rekindle brand awareness among mobile users using premium rich media expandable banners and interstitial ad units. These dynamic units featured a captivating animated introduction, followed by an interactive carousel showcasing the artwork and packaging of six classic SKUs.

Screens at a Glance (Click to Enlarge)

Packaging Artwork From the Client

It was great fun working with these iconic illustrations, provided by the client. As a huge fan of this artwork, I’ve shared the them below for your enjoyment.

Click thumbnails to view full-screen artwork.