Horizon “Snoopy’s flying doghouse” mini Game
Role: Creative director, art director and designer
Organic dairy brand Horizon teamed with InMobi to generate awareness of their partnership with The Peanuts Movie, creating a rich interactive experience for families on mobile devices. In this gamified ad unit, users pilot Snoopy’s flying doghouse through the air, catching an array of Horizon products to fill their kids’ lunchboxes. While collecting items over the course of 30 seconds, moms and dads are introduced to five healthy, organic lunchbox and snack products.
I collaborated with the Horizon team over the course of several weeks to conceptualize and develop the idea for this playable. Throughout the creative process, I generated multiple concepts, crafting mock-ups to explore various directions before ultimately reaching the final concept. This iterative approach allowed us to refine and evolve the idea, ensuring that the chosen direction not only aligned seamlessly with the brand and objectives but also maximized engagement and user experience.