“Orange is the new black” Mobile ad

Role: Creative Developer

This interactive rich media unit leads with a standard 30 second video trailer, followed by a more extensive endcard experience consisting of a swipe-through video gallery featuring three iconic settings from the show: Piper’s cell, the mess hall, and the day room. Each setting featured corresponding video content, for an immersive deep dive for fans of the show.

Netflix’s creative team provided assets based on our initial mockups, which we then developed into the final rich media unit. We developed six localized versions for the global market, which were then run programmatically through DBM.

Case Study Video

This video from the InMobi marketing team highlights the performance metrics from the campaign, with engagement being notably higher than the average mobile rich media ad unit.

RFP Mockups

These are mockups we prepared for our RFP response. As the turnaround times on this response were often fairly short, we provided concept write-ups along with a couple a visual aid mockups to support those descriptions. In this case, Netflix opted to go with our first concept with fairly minimal changes to the overall idea.