SEGA Samurai Bloodshow Playable Ad

Role: Art Director, Designer, Developer

In 2011, SEGA collaborated with InMobi to create this first-of-its-kind experience in mobile advertising, the playable game demo. This innovative ad unit provided users the opportunity to try the game before downloading, which in turn increased downloads compared to traditional banner or video ads. I worked directly with SEGA to concieve this mini game tutorial. In addition to the providing art direction and design, I also developed the unit using only InMobi’s in-house rich media authoring platform (rather than the traditional workflow of handing off the design to a web development team).

This execution represented a significant leap in mobile advertising, offering users a more engaging and interactive experience, ultimately leading to enhanced user engagement and increased downloads.

Awards

The SEGA Samurai Bloodshow mobile ad campaign won or was nominated for the following awards:

Internet Advertising Competition 2012
Best Game Site Mobile Application

Digiday Awards 2012 Finalist
Best Creative

The Digiday “Best Creative” nomination is espeically proud for me, as it was one of three finalists in the category, competing against giant brands Buzzfeed and Subaru.

Development in InMobi Studio

The screen below provides a glimpse at the creation of the ad unit within the InMobi Studio platform (formerly known as “Sprout”). This powerful WYSIWYG+ development tool enabled art directors to build a complete ad experience without a single line of code—although custom HTML and javascript unlocked even more functionality.